Misfits Market Review 2020

Image from Misfits Market

First and foremost, this is NOT a sponsored post. I have been a paying subscriber since August of 2019. This is simply an honest Misfits Market review, based on my experience with their service and produce.

We’ve all had to adjust how we acquire groceries these past couple of months. You may even be considering a service like Misfits, even if you haven’t before. I hope you find my review helpful. Should you decide that you’d like to give it a try, I’ve included a Misfits Market discount code at the end of the post!

Their Mission


Misfits Market describes themselves as “an online grocery store, except one that specializes in rescuing food that is unnecessarily thrown away.” Their aim is to find new markets for the “ugly produce” that won’t make it to grocery stores, instead making sure it ends up in the homes of socially conscious shoppers, rather than landfills. I thought the concept sounded interesting, if not noble. There are still questions regarding the efficacy and impact of services like Misfits Market, but I thought it was worth a try. How would we know if it works otherwise?

Misfits Market Service Review


Pricing

Misfits Market is a subscription produce delivery service. They offer two different sized boxes:

  • Mischief box: $22 per box; contains 10-13 lbs of organic produce (about $1.69-2.20/lb)
  • Madness box: $35 per box; contains 18-22 lbs of organic produce (about $1.59-1.94/lb)

In addition to helping reduce food waste, their pricing was another compelling reason I decided to give Misfits a try. All of their produce is organic and non-gmo. Even shopping at Trader Joe’s and our local farmers market, I often have to compromise on buying all organic to stay within our monthly grocery budget. I’ll usually prioritize the EWG’s dirty dozen, and then decide on a case-by-case basis if it makes sense to pay the extra price tag for organic. Since signing up for Misfits, the amount of organic that we eat, versus conventionally grown produce, has increased significantly. But, I can really only speak to New York City prices. This will vary, depending on where you live.

Frequency

You choose to have your box delivered either weekly or biweekly, and you can select a preferred day of the week to receive your box. All of this is adjustable, of course. You can skip weeks as needed, and make changes to your delivery service through your account page. I found it very simple to set up initially, and I’ve never had any trouble skipping weeks or making changes to my subscription.

Once you subscribe, you just sort of develop a rhythm. Sundays I get charged for the following week’s box. Thursdays, I get the email notifying me that it’s time to make my selections. I then log in and pick my produce and any add-ons, also for the following week’s box. And Fridays I receive the box that I customized the week before. It was a little confusing at first, but I’ve been doing it for so long now, it’s just a part of my weekly routine.

I have my own approach to meal planning that seems to work best for me (maybe I’ll elaborate more on it in another post). I prefer to stay flexible, cooking from a well-stocked pantry and with whatever we have on hand. If you operate better with a plan for each week, and detailed shopping lists, Misfits might not be the best fit. While you can select your produce each week, your selections are limited to what they have available, and you never know what the quantities are going be. I’ve definitely ordered delicata squash thinking that I’d be able to plan a meal around it, only to receive two of the tiniest delicatas I’ve ever seen!

Side note: Covid-19 has had a significant impact on their business, as you can imagine. We did experience a number of delays and mixed-up weeks in April and May. They’ve since adjusted to increased demand and new safety requirements for their teams, and things seem to be normalizing again.

Features

Misfits Market service has evolved since I initially signed up. I think it’s been for the better! When I first signed up, I couldn’t even customize my boxes. Each week was a total surprise. I didn’t mind, but I much prefer picking my produce in advance.

The add-ons I mentioned above are another relatively new feature that I really love. Once you’ve selected your standard produce, you can shop their marketplace. What they have available changes week to week, but this is where you can add additional, more specialty items to your box. They aren’t included in your subscription, but they are sold to you at lower-than-grocery-store prices. It’s here that they offer a growing range of canned and dry goods, as well as coffee and chocolate. There’s rarely a week that I don’t add at least one add-on. It’s hard to resist well-priced organic raspberries and avocados!

Misfits Market Produce Review


My partner and I get a Mischief box each week, since it’s just the two of us. I’m going to be honest, it doesn’t completely replace the need to go grocery shopping. It’s a big help, though.

Contents of one of our boxes

In the Before Times, it did help reduce what I needed to carry home from the grocery store and farmers market. If I received my box on Friday, I’d then just pick up anything else that I needed from the farmers market on Saturday.

Nowadays, things are little different. We’ve come to depend on our Misfits boxes more and more. It’s become our weekly refresh for fresh produce, and we’ll only really restock dry goods, pantry needs and any other specific produce once a month from wherever we can get it from.

Even though their marketing talks about “ugly produce,” I have yet to receive any truly freakish fruits or vegetables. I was a little disappointed by that in the beginning, honestly. But most of what we get looks normal! Sometimes something is especially small or a little bulbous. More often, it’s clearly produce that is past when a grocery store would be willing to purchase it for resale. As in, I need to cook it or freeze it within a day or two of getting it, or it’ll be bad. Occasionally, I really need to cook something that day. Overall, I am very happy with the quality of produce Misfits sends us!

That’s not to say that they are perfect, though. I have received a couple of boxes with squished berries, crushed heirloom tomatoes and zucchinis broken in half. It doesn’t happen often enough for me to reconsider their service, though. And I care more about their commitment to using minimal, eco-friendly packaging.

Here’s a fun little peek inside one of our boxes, from October 2019:

Misfits Market Discount Code


So, if you’d like to give Misfits a try, you can use my referral code:

COOKWME-EC8WKO

Enter this code at checkout, and you’ll get 25% off your first order!

In full disclosure, I’ll also get a discount when you use my referral code. It’s something that all subscribers get. If you decide to sign up, you can share yours with friends and family. Just make sure that they deliver to your area, first. They aren’t able to service the entire country yet, but they’re still growing.

I am very happy with their service, and plan to continue as a subscriber until that changes. When I find something I genuinely like, I like to share it!

And if I convinced you to give Misfits Market a try, please let me know. Comment below or send me an email – I’d love to hear about your own experience with their service.

Further Reading


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