I’m sure you’ve read at least one or two articles about Oatly by now. It’s been a darling topic for the food media of late, what with the shortage and meteoric rise in popularity in the USA.
I love Oatly. And that’s without any kind sponsorship or partnership – I simply love the product, and more and more, the company.
Why do I love Oatly so much? It’s kind of hard to explain. It’s certainly not that I need to avoid dairy due to dietary restrictions. I eat yogurt, cheese and butter with abandon, and I never shy away from cooking with milk or cream. I’m just not crazy about drinking milk straight, and I don’t think it adds much to my morning coffee. Plus, I am more and more conscious of the environmental repercussions of my food choices.
I’ve dated my fair share of dairy alternatives over the years. First it was soy milk, but it tastes terrible in coffee. Then it was nut milks, but I hate that they separate so easily. I gave rice and hemp milk both a fair chance, but neither really hit the spot, especially given their watery consistency. Coconut milk is pretty delicious, but I don’t always want that coconut-y flavor.
So once I found Oatly, I never looked back. It’s creamy and delicious, with a comforting flavor that doesn’t overpower whatever I’m adding it to. It doesn’t even make sense, how good it is in iced coffee, and it foams up like a dream with espresso. It’s decadent. And, it never separates on me like nut milks often do.
It also doesn’t hurt that I find their marketing to be thoroughly delightful. Their ads are unassuming and low-tech. Their charm and simplicity make them stand out. Clearly I am their target market, because they always manage to make me smile. And in a city like New York, that says a lot. I’m constantly surrounded by advertisements, pop-ups, marketing gimmicks and people asking for my attention.
Lately, I’ve been experimenting with Oatly ice cream. The coffee and chocolate flavors are great, but what inspired me the most was their oat flavored ice cream. It’s such a nice change from vanilla. It’s soft, unobtrusive, but still definitely oat-y, almost like cereal milk.
This past Sunday, as I was contemplating a tub of blueberries that really needed to be used in something before they went bad, pure culinary inspiration hit: A BREAKFAST THEMED SUNDAE!
Oh yesssss. I whipped up a quick blueberry compote. Scooped out some oat ice cream, drizzled a spoonful of compote and topped it all off with store bought granola for crunch. It was like a dessert version of my morning oatmeal.
If you’re going to attempt this at home (which I highly recommend you do), be careful not to make your compote too sweet like I did. And a salty-sweet homemade granola would add extra dimension, too.
But just think of the possibilities! Breakfast themed sundaes. I’m all about it, and I couldn’t wait to share.